Rik is a commercial professional with over 20 years experience in the IT industry, including at Dell, Cognos and Qlik. He has a passion for helping people and businesses perform better. Not only through innovative technology opportunities, but also through cultural change. Putting customer success at the heart of the commercial strategy. Making it easier for customers to make a purchase. He is and was closely involved in the growth of larger as well as smaller (start-ups) software companies such as Tidemark, Anaplan and Learned.io.Rik is educated as an engineer but quickly realized that his passion lies in connecting technology with people through commerce.When he’s not getting a kick out of solving customers’ real world challenges and connecting people with the information they need to make decisions, he’s a passionate sailor and hunter and spends a lot of time with his family.